A complete system for building AI-powered marketing skills using Claude Cowork — covering copywriting, visual content, research, analytics, and SEO automation. Based on Ben AI's comprehensive guide to building self-improving marketing skills that get better every time you use them.
Prepare context documents
Claude.ai Cowork
Build brand guidelines doc
MCP Connector
Connect Apify MCP for scraping
Claude.ai Cowork
Scrape YouTube transcript via Apify
Claude.ai Cowork
Generate 5 newsletter angles
Choose angle & request outlines
Claude.ai Cowork
Write newsletter draft
Review newsletter draft
Claude.ai Cowork
Generate 10 subject line options
Claude.ai Cowork
Build skill from this process
Claude.ai Cowork
Test skill with parallel agents
Claude.ai Cowork
Design visual concept & structure
Claude.ai Cowork
Craft Imagen prompt with brand guidelines
Nano Banana (Imagen MCP)
Generate infographic PNG
Claude.ai Cowork
Generate Excalidraw JSON for slides
Branded Slides
Import JSON as branded presentation
Claude.ai Cowork
Browse curated sources & qualify content
Claude.ai Cowork
Generate HTML report + CSV database
Build skill & schedule as daily task
Export analytics CSV from platform
Claude.ai Cowork
Generate analytics dashboard + insights
Claude.ai Cowork
Run full SEO & GEO audit
ICP | Newsletter Strategy | Newsletter Examples | Voice & Personality | Personal Background | What We Do | Writing Framework
Go into every session with the intention of building a skill. It takes longer the first time — but once done, that process is forever out of your hands.
Progressive update rule: when you say 'don't do X', the skill auto-updates with a new rule. Skills are never finished — they compound every time you use them.
Chain: Newsletter + LinkedIn Writer + GIF Creator + Infographic Creator into one command. One trigger → full content suite from a single YouTube link.
Bundle skills + connectors + commands into a Plugin. Share it — teammates get your full setup instantly, no configuration needed.
A complete system for building AI-powered marketing skills using Claude Cowork — covering copywriting, visual content, research, analytics, and SEO automation. Based on Ben AI's comprehensive guide to building self-improving marketing skills that get better every time you use them.